Using Social Media to Attract New Talent

In the digital age, social media has become an indispensable tool for businesses. It's not just a platform for marketing products and services, but also a powerful medium for attracting new staff. Utilising social media for recruitment can revolutionise the way companies find and engage talent. Read on to find out why leveraging social media is an effective strategy for attracting new staff.

Expanding Reach to a Broader Audience

Social media platforms have millions, if not billions, of active users. Facebook has over 2.8 billion monthly active users, while Instagram boasts over 1 billion users. LinkedIn meanwhile has over 774 millions users. This extensive reach allows companies to connect with a vast pool of potential candidates, far beyond what traditional job postings can achieve.

Engaging Passive Candidates

Not all potential candidates are actively looking for a job. In fact, LinkedIn reports that passive candidates make up about 70% of the global workforce. These passive candidates are people who may be open to new opportunities but aren’t actively searching. Social media is an excellent way to engage these individuals by showcasing your company culture, values, and available positions.

Enhancing Employer Brand

Social media allows companies to build and promote their employer brand. Companies with a strong employer brand see a 50% cost-per-hire reduction and 28% less employee turnover. By sharing content that highlights company culture, employee stories, and organisational values, businesses can create an appealing image that attracts top talent. According to Glassdoor, 79% of job seekers use social media in their job search, and 84% of job seekers say a company’s reputation as an employer is important when making a job decision.

Cost-Effective Recruitment

Compared to traditional recruitment methods, social media recruitment can be more cost-effective. Posting jobs on social media is often free or costs significantly less than advertising on job boards or other traditional media. The British Business Bank reports that the estimated cost to hire somebody on the UK average salary using a recruitment consultant is £3,000. Using social media helps reduce this cost dramatically by reaching a larger audience more efficiently.

Targeted Advertising

Social media platforms offer sophisticated targeting options that allow companies to reach specific demographics, industries, and geographic locations. This precision targeting ensures that job postings are seen by the most relevant candidates.

Building Relationships and Networking

Social media enables companies to build relationships and network with potential candidates long before a position becomes available. Engaging with users through comments, shares, and messages helps to create a talent pipeline for future openings.

Showcasing Company Culture

A Glassdoor survey found that 77% of adults would consider a company’s culture before applying for a job. Through social media, companies can share behind-the-scenes content, employee testimonials, and day-in-the-life posts. This transparency helps potential candidates get a feel for the company culture and determine if they would be a good fit.

In Conclusion…

Using social media to attract new staff offers numerous benefits, from expanding reach and engaging passive candidates to enhancing employer brand and reducing recruitment costs. The data clearly shows that social media is an effective tool for modern recruitment strategies. By leveraging the power of social media, companies can connect with top talent, build meaningful relationships, and showcase their unique culture to attract the best candidates.

Embrace social media for recruitment today and transform the way you attract and hire top talent. Your next great employee is just a click away!